Design Strategy: Colour, Material & Product Direction




CLOUDTILT (Colour & Material Design)

Material design for Cloudtilt, using material and construction as primary design drivers. The upper was reduced to fewer components and developed in 100% recycled polyester, introducing dope-dye technology.

Material innovation, sustainability and production development.
SS24 launch, ON Running
Footwear Design: Taku Rai


THE ROGER (Colour & Material Strategy)

Developed a scalable colour and material system for The Roger range, translating references from mid-century architecture into a coherent visual language across multiple models and seasons.

Scalable colour and material strategy across a multi-season product range.
2020–2025, Lifestyle & Performance Tennis, On Running
Including performance models worn by Iga Świątek & Ben Shelto
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SELECTED ON PROJECTS (Colour, Material & Product Direction)

Selected work across performance and lifestyle footwear, kids and collaborations, spanning material development, CMF strategy and product direction from concept through production.

Colour, material and product direction across categories and collaborations.
2020–2025, Performance All Day, On Running
Including ON × Loewe, Cloudnova 2, Cloud, Kids (Cloudplay, Cloudleap)



Research & Innovation:  Materials, Processes & Experimentation



CORK 

A furniture series exploring industrial cork waste as a material. Developed with Amorim, cork granules and production offcuts are reprocessed into composite blocks and machined into solid furniture forms.

Furniture Design · 2018–2019
Developed at Tom Dixon with Amorim Cork, Portugal
First shown at Chelsea Flower Show 2019


BUTE 

An upholstery textile collection developed with Bute Fabrics in Scotland. Drawing from the landscape of the Isle of Bute and the mill’s weaving archive, the collection explores colour, construction and texture across a range of wool fabrics.

Upholstery Textile & Colour Development · 2018–2019
Developed at Tom Dixon under Creative Director Helene Andersson


ELEMENTS 

A collection of silver tableware exploring natural transformation through material, form and reflection. Motifs from nature are translated into distorted, highly reflective forms through traditional silversmithing.

Silver Tableware · 2017
Developed as Designer in Residence at Schloss Hollenegg for Design, Austria
In collaboration with Jarosinski & Vaugoin, Vienna
Material design for Cloudtilt, using material and construction as primary design drivers. The upper was reduced to fewer components and developed in 100% recycled polyester, introducing dope-dye technology.




CANVAS (Material Research & Textile Innovation)

A layered textile system combining a stretchable LED circuit with optical elements and a metallised knit backing. Developed with Fraunhofer IZM, the project explores how electronic components can be integrated into flexible textile structures.

Textile Light · 2012
Developed in collaboration with Fraunhofer IZM
3rd Prize · TEXTIL + MODE Innovation Award, German Textile Association


RESORT (Material Research)

Resort explores Viennese wickerwork as a flexible textile structure. Combining woven cane with leather and fabric, the project translates a traditional furniture-making technique into lightweight, flexible objects.

Bags & Accessories · 2015
Developed in collaboration with Viennese wickerwork workshop Robert Roth
Commissioned by Vienna Design Week, Passionswege 2015


WEAVING CARBON FIBRE (Material & Process Research)

An exploration of carbon fibre weaving using techniques traditionally associated with rattan furniture-making. A rattan mould acts as a temporary form, combining traditional craft with a high-performance industrial material.

Carbon Fibre Furniture · 2018
Developed at Tom Dixon with a manufacturing partner in the Philippines